4 THINGS ABOUT CORONA VIRUS/ COVID- 19 AND FASHION:
1. Luxury brands are stepping up to fight the Corona Virus
In the past two weeks French and Italian luxury houses have shifted their production efforts to produce public health products such as sanitizing gel and masks.
According to Vogue Business: LVMH had manufactured 15 tons of sanitizing gel across its three Perfumes production sites: Christian Dior, Givenchy and Guerlain while Balenciaga, Yves Saint Laurent and Chanel are preparing to manufacture masks.
This is a huge contribution and really amazing to see how luxury brands are taking action with their available resources to make a positive impact.
Another great example is Chiara Ferragni the Italian fashion blogger who started a Kickstarter campaign with 100,000 euros she and her husband Fedez contributed and following that they encouraged their followers to donate as much or as little as they are able to. By March 23, they managed to raise over $4 million (!) to build a brand new intensive care unit at San Raffaele Hospital for Corona virus patients!