ATA's Iconic Bucket Hat is in the MOMA!


WE HAVE A LOT TO BE PROUD OF, ATA'S FAMOUS BUCKET HAT THE "KOVA TEMBEL" IS NOW FEATURING AS PART OF A NEW EXHIBITION AT THE MOMA IN NYC. WE TALKED WITH YAEL SHENBERGER, ATA'S CREATIVE DIRECTOR ABOUT THE EXHIBITION, HER INSPIRATION AND WHAT'S NEXT FOR THE MOST ISRAELI BRAND

AN INTERVIEW WITH YAEL SHENBERGER, ATA'S CREATIVE DIRECTOR

How did the Israeli bucket hat (AKA- Tembel hat) get into the MOMA?

Obviously, there were thousands of items that were suggested to the curator’s deputy, but only 111 items got in.

The selection process lasted over a year, at first Yaara Keidar, an Israeli curator who lives in NYC, told us about the upcoming exhibition and has told the MOMA's curating department about ATA’s story. We then sent the selection committee information about the company, its history and some examples of our bucket hats. I followed up with them every few months to check our status, and gladly- finally we got the confirmation!

You came here, to NYC, to see the exhibition. What were your thoughts?