Where Fashion and Technology meet- FashTech Stage Tel-Aviv
This past Tuesday over 650 key players from the Fashion, Technology and e-commerce industry from Israel and around the world came together for the first ever Fash&Tech conference that was organized by the amazing Yael Kochman and Alla Foht.
Startups, investors, marketing and innovation managers, website developers, fashion designers, brand managers, stylists and senior decision makers all came together to discuss how fashion is being revolutionized – in the way it is designed, created, marketed and sold.
We had the chance to be among this incredible crowd and witness the newest most amazing Israeli startups in the fashion field.
Here are just a few of what we saw:
Zeekit- From the air force to the fitting room.
Can you imagine a world where you could try on every single item of your favorite brand without even getting into the fitting room?!
Yael Vizel, founder of Zeekit served as an officer in the Israel Air Force, in her position she used a technology to map the topographic of the surface, mountains for example. After her army service and her academic studies at the Technion-Israel Institute of Technology, in 2013, she and her friends Alon Kristal and Nir Appleboim founded Zeekit in Tel Aviv.
Sophisticated deep-image processing, she used first at her army service, enables Zeekit to map the topography of a shopper’s body. They created a revolutionary app and web platform that allows you to try on clothing virtually before purchasing online. Yes, all you need to do is to download the app, applaud a 2D photo of yourself and you will be able to see how different items will look on you! Online shopping has never been more fun and convenient!
Twine Marketing Solutions- A single thread of color
Did you know that the fashion industry and specifically the thread dyeing system is among the most polluting systems in the world?! So many different startups are trying this days to help with that issue and promote sustainability, Twine Solutions is one of them.
Twine is a technology startup developing a proprietary and revolutionary digital thread dyeing system, and a digital dye to match color application. Twine’s DST™ technology, enables thread dyeing on-demand and ready to use within seconds, in a unique, waterless, eco- friendly process. Twine's disruptive technology will revolutionize the thread, fabric and garment industries by eliminating the long, messy, cumbersome conventional bulk dyeing. It is fascinating to learn how one single thread can change the world!
Do you know this annoying part of makeup shopping when you want to try different shades of lipstick but it takes forever to remove the old ones and try the new ones? it became so messy! Or when you need a new foundation and you are leaving the store with five different shades of colors on your face?! #embarrassing
This is where MemoMi comes and change our makeup shopping experience. MemoMi Labs Inc. provides the world’s first high-fidelity, true-vision digital imaging software platform. It basically means you can trying it on without taking off. Try as many lipstick or foundation shades as you want, you will know exactly how it's going to look on you without needing to remove your previous make-up or putting the "real" thing.
This is just the tip of the toe for this great innovation. In the mean while you can already find their smart mirrors in Sephora stores in Madrid, Paris and Barcelona (if you needed more reasons to go visit there), soon I'm sure we will see them everywhere.